BCBG - Bon chic, bon genre = Good Buy

Bon chic, bon genre... if I could buy them I would. As my financial expert husband has always said, buy stock in the brands that you love, and I love this company for many reasons. They have expanded from distributing baby doll dresses that have a close to perfect cut through Macy's and Bloomingdale's to managing over 1,000 retail outlets across a reported 33 countries.

You're probably thinking "There's no way there are that many stores. I can't even find a BCBG near my house." Well there are.. did you know that the fashion design genious Max Azria is the creative mind behind more brands than I have space to list? Max Rave, Herv Leger, BCBGGirls, Max Studio. They sell everything from prom dresses to business suits for men. They've even got a partnership with Carrefour, a Wal-Mart like super-seller in France.

The greatest part is that Max isn't even French (although his flagship brand is said to carry a French spirit with an American twist and is named after a common French saying). He was born in Tunisia, which has some French speaking regions, and founded his company in southern California!

But more to the point, they make great products for smart women. Their clothing fits most body types, is offered at a wide range of price points and for an even larger variety of target markets. And they reach that market through outlet stores, big box retailers, small and personalized boutiques. Best of all, they cycle through product quickly, offering new selections to their frequent customers and sale pricing to their bargain shopper.

In a time when retail is struggling as a whole, when the product offering is undifferentiated, the Max Azria brands have broken outside the box to meet the needs of todays "smart woman" and I love it!